Diploma of Fashion Marketing
The Diploma of Fashion Marketing at Collarts focuses on building creative and strategic skills to develop and promote fashion brands and products for digital and physical retail environments. You will gain an understanding of sustainable fashion systems and practices, marketing and branding strategies, product development and visual merchandising, preparing you for entry-level roles in fashion marketing and communications or fashion buying and merchandising.
Course Duration: 8 months full-time
Study Modes: On Campus or Online
Campus Location: Melbourne (Fitzroy)
Intakes: February | June | September
Bachelor of Fashion Marketing (Branding & Communication)
The Bachelor of Fashion Marketing (Branding & Communication) at Collarts delivers an advanced, industry-led approach to building and managing fashion brands at scale. You will develop strategic marketing, consumer insight and leadership skills, with a strong focus on integrated campaigns, digital innovation and long-term brand growth, preparing you for varied marketing roles in the global fashion industry.
Course Duration: 2 Years full-time
Study Modes: On Campus or Online
Campus Location: Melbourne (Fitzroy)
Intakes: February | June | September
Bachelor of Fashion Marketing (Buying & Retail Management)
The Bachelor of Fashion Marketing (Buying & Retail Management) at Collarts is an advanced, industry-focused course that develops high-level commercial, analytical and leadership skills for the fashion retail sector. You will gain expertise in strategic buying, retail planning, supply chain management and consumer behaviour, preparing you for professional roles in fashion buying and product development.
Course Duration: 2 Years full-time
Study Modes: On Campus or Online
Campus Location: Melbourne (Fitzroy)
Intakes: February | June | September
Fashion Double Degree
The Double Degree: Bachelor of Design (Fashion & Sustainability) and Bachelor of Applied Business (Fashion Marketing) at Collarts combines creative fashion design with commercial marketing strategy in a single, integrated qualification. You will develop sustainable design thinking alongside brand development, marketing, and retail strategy, preparing you for multidisciplinary roles that connect fashion creation, ethical practice and business leadership across the global fashion industry.
Course Duration: 3 Years full-time
Study Modes: On Campus or Online
Campus Location: Melbourne (Fitzroy)
Intakes: February | June | September
On Campus
Studying Fashion Marketing on campus at Collarts gives you access to modern, industry-standard studios, collaborative creative spaces and tech labs in Melbourne’s vibrant Fitzroy arts precinct, with easy tram access, cafés and fashion culture on your doorstep, plus personalised support and networking with peers and industry professionals.
Online
Studying Fashion Marketing online with Collarts lets you learn 100% remotely on a flexible, self-paced schedule that fits around work, travel or personal commitments, without relocating to campus. You’ll access the same industry-led curriculum, expert mentorship, community interaction and career-focused support as on-campus students, while building digital-ready skills and connecting with peers and professionals.
Choosing the Right Qualification For You
Collarts offers a range of Fashion Marketing qualifications to suit different experience levels, career goals and learning styles. Whether you’re looking to enter the industry quickly, build advanced strategic skills, or combine creative and business expertise, there’s a pathway designed to meet your ambitions and prepare you for a successful career in fashion.
Entry Requirements and Eligibility
At Collarts’ there is no ATAR requirement, just your creativity!
Depending on your situation, there are different ways you can apply to Collarts to complete a Fashion Marketing course.
Direct Applications (Domestic & International)
Year 12 / VTAC Applicants
After applying for Fashion Marketing courses, a Future Student Advisor will speak to you about your application, experience and interest in Fashion Marketing.
If successful, you will receive an offer from Collarts.
Speak with a Future Student Advisor for any questions at 1300 818 777 or admissions@collarts.edu.au
Why Study Fashion Marketing at Collarts?
Studying Fashion Marketing at Collarts equips you with the creative, strategic, and practical skills needed to thrive in the dynamic global fashion industry. With industry-led courses, expert mentors, and hands-on projects, you’ll learn to build brands, develop fashion ranges, launch campaigns, analyse consumer trends, and navigate both digital and retail environments. In addition, the course has a major focus on ethical and sustainable fashion practice and technologies that will prepare you for the industry.
For those wanting to study in person, our campus is located in Melbourne’s vibrant Fitzroy arts precinct, Collarts offers state-of-the-art facilities, collaborative studio spaces, and direct access to the city’s fashion, creative, and cultural hubs. Whether on-campus or online, you’ll gain real-world experience, industry connections, and career-ready skills that set you apart in fashion marketing, retail, branding, and communications.
Powerful Industry Connections
Collarts partners with leading names across the world of Fashion, including Melbourne Fashion Week, Seamless, RCYCL and Dissh. We offer exclusive industry placements and real-world experiences, ensuring graduates are job-ready with practical skills and valuable connections.
Trend Forecasting and Consumer Insight
Develop the skills to analyse trends, interpret cultural movements and understand fashion consumers. You’ll also have access to WGSN - the global authority on trend forecasting, predictive analytics and consumer insights - which means you can turn insights into strategic marketing campaigns and fashion ranges that resonate with real audiences.
Global Brand and Retail Knowledge
Explore fashion branding, merchandising and retail strategy across local and international markets. Understand how fashion businesses operate from concept to customer.