Diploma of Fashion Marketing

Study Collarts’ industry-focused Diploma of Fashion Marketing to build career-ready skills in fashion marketing, branding and communications, merchandising, sustainable fashion business and entrepreneurship.

8

months full-time

4

units per trimester

STUDY MODES

On Campus, Online

NEXT INTAKE

June 2026

LOCATION

Melbourne (Fitzroy)

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Study Your Fashion Marketing Diploma with Collarts

Where style meets strategy.

CRICOS Code 114000H (2 years)/114001G (3 years)/Diploma 114003E (2 trimesters)/114004D (3 trimesters)


Gain an understanding of global fashion systems, marketing, branding, merchandising and sustainable business practices with a Diploma of Fashion Marketing from Collarts. This flexible Diploma, available to study either on campus or online, will develop your creative and critical skills needed for today’s fashion industry. Explore how fashion reflects culture and identity, learn the foundations of marketing and brand strategy, and gain insight into ethical and circular business models.

Develop creativity, industry awareness, and collaboration skills through hands-on projects and cross-disciplinary learning. Examine the full fashion product lifecycle, discovering visual merchandising techniques, and analysing modern retail environments from e-commerce to pop-ups, building a strong practical foundation. You’ll also gain hands-on experience with the latest technologies and tools, including Style Atlas PLM, WGSN and Adobe Creative Suite.

Learn to think strategically, communicate visually and confidently to help you navigate a career in fashion marketing, branding, or retail innovation in entry-level roles across marketing, buying and merchandising. Career pathways may include Marketing Coordinator, Buying Assistant or Visual Merchandiser in the fashion industry.

Voted Australia's #1 provider of creative arts courses for Teaching Quality and Engagement.

*(As compared to all creative arts focussed providers and universities that offer courses in Victoria. NB: Excluding specialist field providers.)

Course Information

Need flexibility? Study 100% online, anywhere, anytime.

Explore our 100% online, self-paced learning courses that let you study wherever and whenever it works for you.

Diploma Benefits

Where innovative ideas shape the future of global style.

Our Diploma of Fashion Marketing can lead to a thriving career in retail, marketing, or business within the fashion industry.

You’ll gain an understanding of how to develop and implement sustainable strategies across all areas of branding and fashion marketing, ensuring you contribute to a more sustainable and ethical fashion ecosystem.

Leveraging emerging technologies, industry-standard software and innovative platforms, you’ll connect with fashion professionals and community organisations throughout your studies in order to gain practical experience and a deep understanding of the industry’s current and future landscapes.

Throughout the Diploma of Fashion Marketing, you will:

  • Gain an understanding of fashion business, marketing and entrepreneurship

  • Learn practical skills in fashion merchandising and trend forecasting.

  • Work on industry projects using industry standard technologies

  • Get hands-on experience by volunteering in fashion events such as Melbourne Fashion Week

  • Develop an industry-relevant portfolio of creative projects.

  • Study on-campus or online with access to all of Collarts’ campus facilities.

Marketing Coordinator in Fashion or Retail

Support marketing and branding efforts for fashion labels, retail stores or lifestyle brands through campaign planning, brand-positioning, market research, visual merchandising, or product launch support.

Average industry salary*:

$65k - $81k

Visual Merchandiser

Be an expert adviser on in-store or online retail presentation. Curate visually appealing product displays and store layouts, aligning aesthetics with brand identity. Blend creativity and market trends to enhance the overall shopping experience, influencing consumer perception and driving sales.

Average industry salary*:

$60k - $85k

Meet your faculty

Debbie Pratt - Program Leader

With over 20 years experience working in the fashion industry, and 10 years in fashion education, as the Head of Fashion Marketing at Collarts, Debbie is a passionate fashion educator. She specialises in Brand and Product Management and worked for the International Sporting companies Nike and Diadora, in the apparel division as a Brand/Product Manager.

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Monique Montfroy - Program Coordinator

A fashion-focused creative whose career spans award-winning photography, Monique has also founded two purpose-driven fashion brands. Drawing on a decade of global documentary work, she now channels her passion for design and sustainability into Texcoco Collective, a vegan accessories label supporting artisan craftsmanship, and High Wasted Society, a vibrant made-to-measure clothing brand.

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Diane Curtis - Program Coordinator

With over 20 years of extensive business experience, and eight years lecturing in Fashion and Business, Diane has forged a distinguished career. Collaborating with international companies in senior buying and management roles, she has also established her own businesses, including an eCommerce store.

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Richard McCoy - Lecturer

Richard has a background in psychology, fashion and textiles plus digital design and business innovation. With decades of teaching experience and course consultation and development, his own art practice explores ideas around technology, memory, identity and queer themes.

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Georgette Tahche - Lecturer

A passionate fashion professional and educator of over nine years, Georgette has a background in global fashion design and business. Her fashion industry expertise has been gained over 25 years working successfully in middle market, designer and haute couture sectors of the fashion industry in Melbourne, Sydney, London and Paris.

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The Collarts Experience

Experience life at Collarts through a vibrant creative community shaped by industry insight, cultural relevance and real-world learning – explore campuses, events and student life via Collarts Life. This ethos is embedded throughout our courses, including the Diploma of Fashion Marketing.

Student Life

Student life at Collarts mirrors real-world creative industries, offering a collaborative, cross-disciplinary environment where students learn alongside peers from across the creative spectrum. From hands-on projects to campus events, students are supported by dedicated wellbeing and academic services throughout their studies. Discover what student life at Collarts is all about and how it shapes your experience via Student Life at Collarts.

Life After Collarts

Danielle - Fashion Marketing Alum

"A lot of the lecturers worked in the industry in different areas, they where incredibly well connected. Getting in a lot of the guest speakers helped us build great connections. "

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Need more information


Join an online or in person information session to meet your teaching staff, visit the campuses, and ask questions.

Frequently Asked Questions

Your Diploma of Fashion Marketing course can’t wait. Neither can you.