Bachelor of Fashion Marketing (Branding & Communication)

Master the art of fashion communication with Collarts’ Bachelor of Fashion Marketing, majoring in Branding & Communication. Designed for the evolving fashion industry, this degree blends creative strategy, digital innovation and real-world industry experience to prepare you for a future-focused career.

Collart’s flexible degree is available to to study online or on campus in Melbourne’s creative district, Fitzroy.

If you’re looking to build a career as a Brand Manager, Fashion Marketer, Digital Marketing Specialist, Media and Communications Manager, Social Media Manager, Content Creator or Influencer Marketing Manager, this degree equips you with the skills employers want.

You’ll study four core areas of fashion marketing: Fashion Communications, Consumer Behaviour, Entrepreneurship and Industry Awareness, developing expertise in social media strategy, fashion styling, image-making, digital brand communications and marketing.

Throughout your studies, you’ll create and implement sustainable branding and marketing strategies, empowering you to contribute to a more ethical and responsible fashion industry. With strong industry connections and a career-ready curriculum, 82% of Collarts graduates secure employment shortly after completing their studies.*

Using emerging technologies, industry-standard software and leading platforms such as WGSN, Adobe Creative Suite, Edited and Style Atlas, you’ll gain hands-on experience while connecting with fashion professionals and community organisations. Collarts will help you turn your passion for fashion into a future-ready career.

Voted as Australia's #1 provider of creative arts courses for Teaching Quality and Engagement, Collarts will get you there.

Looking to launch your career as a Brand Manager, Fashion Marketer, Digital Marketing Specialist, Media & Communications Manager, Social Media Manager, Content Creator or Influencer Marketing Manager? 

Voted as Australia's #1 provider of creative arts courses for Teaching Quality and Engagement, Collarts will get you there. 

Focussing on four key areas in the fashion space – Fashion Communications, Consumers, Entrepreneurship and Industry Awareness – this course will hone your skills in social media, fashion styling, image-making, digital brand communications and marketing.

You’ll develop and implement sustainable strategies across all areas of branding and fashion marketing, ensuring you contribute to a more sustainable and ethical fashion ecosystem.

And we'll make sure you graduate job-ready: 82% of our graduates land jobs shortly after course completion. 

Leveraging emerging technologies, industry-standard software and innovative platforms, you’ll connect with fashion professionals and community organisations throughout your studies in order to gain practical experience and a deep understanding of the industry’s current and future landscapes.