Bachelor of Fashion Marketing (Buying & Retail Management)

Study Collart’s Bachelor of Fashion Marketing, majoring in Buying & Retail, and build your future-ready skills in fashion buying, merchandising and retail innovation.

2

years full-time (Accelerated) or 3 years (Standard)

60

Hours of industry placement

STUDY MODES

Online, On Campus, Blended

NEXT INTAKE

June 2026

LOCATION

Melbourne (Fitzroy)

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Study Your Bachelor of Fashion Marketing in Buying & Retail Management with Collarts

Learn what to look for in the world of fashion.

CRICOS Code 114013C (2 years)/114002F (3 years)/Diploma 114003E (2 trimesters)/114004D (3 trimesters)


Kick-start your career in fashion with Collarts’ Bachelor of Fashion Marketing, majoring in Buying & Retail Management. This degree equips you with the essential skills and industry knowledge to succeed in fashion buying, and merchandise planning, with a focus on sustainable practices and modern digital tools. You’ll gain hands-on experience in fashion range curation, product development, consumer insights, and retail environments, preparing you for a dynamic career in the global fashion industry.

The course covers four core areas: Fashion Buying, Consumer Behaviour, Retail Management, and Industry Awareness, ensuring you develop a comprehensive understanding of merchandise management, trend forecasting, fashion finances, digital applications, and the full lifecycle of products from concept to market. Flexible study options allow you to learn on campus or online, making it accessible no matter your schedule.

Learn directly from experienced industry professionals, connect with ethical fashion brands and community organisations, and build a professional portfolio that demonstrates both technical expertise and creative insight.

By the time you graduate, you’ll be prepared to launch your career as a Retail Buyer, Category Expert, Product Developer, Range Planner, Visual Merchandiser, or Stylist, ready to lead with innovation, sustainability, and professionalism in the evolving world of fashion.

Voted as Australia's #1 provider of creative arts courses for Teaching Quality and Engagement, Collarts will get you there.

Course Information

Options? We’ve got plenty. Get ready to be inspired.

Explore Collarts' in-depth courses and discover your creative future. Speak with a careers consultant or download our course guide today.

Course Benefits

Transform your marketing talents into powerful career momentum in the fashion industry.

The Bachelor of Fashion Marketing (Buying & Retail Management) course is perfect if you want to work in the fashion industry in retail buying, supply-chain management, product development, or customer experience.

Through the Bachelor of Fashion Marketing in Buying & Retail Management, you will:

  • Navigate the complexities of the fashion industry while upholding ethical standards.

  • Explore the cultural dimensions of fashion through the impact of technology, society, politics, gender and race.

  • Understand consumer insights, user experience and fashion consumption.

  • Develop sustainable strategies for fashion buying, curation and planning.

  • Get valuable insight into the fashion industry with guest lectures, internships, and real-world projects.

  • Learn how to use the latest in industry technology such as Adobe Creative Suite, WGSN, Edited and Style Atlas.

  • Access career pathways through our industry partnerships and placements.

  • Get real-life experience through 60 hours of industry placement in the Diploma course.

  • Study online or on campus with access to all Collarts campus facilities.

Fashion Buyer

Curate a retail product collection, analyse and interpret trends, understand consumer preferences, source and select products, build relationships with suppliers, and undertake strategic purchasing decisions.

Average industry salary*:

$85k - $150k

Product Developer

Oversee the entire lifecycle of a garment, from concept to production. Collaborate with designers or buyers to source materials, manage the production and manufacturing process, ensuring quality and timely delivery of product ranges.

Average industry salary*:

$60K - $90k

Visual Merchandiser

Curate visually appealing product displays and store layouts, aligning aesthetics with brand identity. Blend creativity and market trends to enhance the overall shopping experience, influencing consumer perception and driving sales.

Average industry salary*:

$50K - $80K

Meet your faculty

Debbie Pratt - Program Leader

With over 20 years experience working in the fashion industry, and 10 years in fashion education, as the Head of Fashion Marketing at Collarts, Debbie is a passionate fashion educator. She specialises in Brand and Product Management and worked for the International Sporting companies Nike and Diadora, in the apparel division as a Brand/Product Manager.

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Monique Montfroy - Program Coordinator

A fashion-focused creative whose career spans award-winning photography, Monique has also founded two purpose-driven fashion brands. Drawing on a decade of global documentary work, she now channels her passion for design and sustainability into Texcoco Collective, a vegan accessories label supporting artisan craftsmanship, and High Wasted Society, a vibrant made-to-measure clothing brand.

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Diane Curtis - Program Coordinator

With over 20 years of extensive business experience, and eight years lecturing in Fashion and Business, Diane has forged a distinguished career. Collaborating with international companies in senior buying and management roles, she has also established her own businesses, including an eCommerce store.

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Georgette Tahche - Lecturer

A passionate fashion professional and educator of over nine years, Georgette has a background in global fashion design and business. Her fashion industry expertise has been gained over 25 years working successfully in middle market, designer and haute couture sectors of the fashion industry in Melbourne, Sydney, London and Paris.

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The Collarts Experience

Experience life at Collarts through a vibrant creative community shaped by industry insight, cultural relevance and real-world learning—explore campuses, events and student life via Collarts Life. This ethos is embedded throughout our courses.

Student Life

Student life at Collarts mirrors real-world creative industries, offering a collaborative, cross-disciplinary environment where students learn alongside peers from across the creative spectrum. From hands-on projects to campus events, students are supported by dedicated wellbeing and academic services throughout their studies. Discover what student life at Collarts is all about and how it shapes your Bachelor experience via Student Life at Collarts.

Life After Collarts

Danielle - Fashion Marketing Alum

"A lot of the lecturers worked in the industry in different areas, they where incredibly well connected. Getting in a lot of the guest speakers helped us build great connections. "

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Frequently Asked Questions

Your Bachelor of Fashion Marketing (Buying & Retail Management) course can’t wait. Neither can you.