Fashion Marketing

Course Overview

If you dream of a career as a Fashion Brand Manager, Visual Merchandiser, Buyer, Fashion Blogger, Wholesale Account Manager, Stylist, Fashion Publicist, Event Manager or Creative Director, the Fashion Marketing course is for you.

The Fashion Marketing course is ideal for students wanting to work in the fashion industry in styling, event management, marketing and business. You will be taught and mentored by industry experts who are currently working within major brands, fashion houses and agencies.

With an emphasis on fashion business, you will undertake fundamental units such as the history of fashion, styling, fashion merchandising, entrepreneurship and Marketing & PR. Students graduate with a globally recognised qualification and a well-rounded understanding of the fashion industry, both in Australia and internationally.

WHAT YOU’LL BE STUDYING

Fashion Marketing

Bachelor Degree or Diploma? 

Collarts offers two qualifications within the Fashion Marketing course, a Bachelor of Applied Business (Fashion Marketing) and a Diploma of Applied Business (Fashion Marketing). The Diploma is embedded within the Bachelor Degree. 

The Diploma consists of the first 2 trimesters of the 6 trimester Degree. Students may receive an offer into the Diploma or Bachelor Degree depending on their application and/or entry requirements. If students apply for, or receive an offer for the Diploma course, they may use the Diploma as a pathway into the Bachelor Degree. If they successfully pass the Diploma level qualification, they may then begin the Bachelor Degree in the 3rd trimester should they so choose.

If students apply for, or receive an offer for the Bachelor Degree, they must complete all 6 trimesters including trimesters 1 and 2, which are also considered a part of the embedded Diploma. If a student enrols into the Bachelor Degree and chooses to finish the course at the end of their 2nd trimester and they have successfully completed both trimesters, they may exit the course with the Diploma level qualification. Students enrolled in the Diploma and Degree will have classes together in the first two trimesters of their course. 

Please see course matrix above, outlining the embedded Diploma within the Bachelor degree.

Bachelor of Applied Business
(Fashion Marketing)

The Bachelor of Applied Business (Fashion Marketing) will provide students with knowledge and understanding of contemporary fashion marketing activities and operations. The course ensures students develop practical skills and experience required to gain employment in the field of fashion marketing. The degree can be completed in six trimesters (two years) of full-time study. 

Throughout the degree, you will:

  • Work on industry projects with fashion designers and brand;
  • Learn and apply practical skills in fashion merchandising, styling and trend forecasting;
  • Gain hands-on experience in running fashion shows, events and installations;
  • Acquire an in-depth understanding of marketing, publicity and social media;
  • Gain knowledge and experience of fashion business practices and entrepreneurship;
  • Develop an industry relevant portfolio of creative project;
  • Study in our warehouse-style campus in the heart of Melbourne’s fashion district.

FEE-HELP available to eligible students (no upfront fees), learn more here.

Diploma of Applied Business
(Fashion Marketing)

The Diploma of Applied Business (Fashion Marketing) will provide students with knowledge and understanding of contemporary fashion marketing activities and operations. The course ensures students develop practical skills and experience required to gain employment in the field of fashion marketing.

Throughout the diploma, you will:

  • Work on industry projects with fashion designers and brand;
  • Learn and apply practical skills in fashion merchandising, styling and trend forecasting;
  • Gain hands-on experience in running fashion shows, events and installations;
  • Acquire an in-depth understanding of marketing, publicity and social media;
  • Gain knowledge and experience of fashion business practices and entrepreneurship;
  • Develop an industry relevant portfolio of creative projects.

FEE-HELP available to eligible students (no upfront fees), learn more here.

Admission and Intake

The Bachelor and Diploma of Applied Business (Fashion Marketing) are delivered at the Wellington Street and Cromwell Street Campuses and is recognised under the Australian Qualifications Framework, accredited until 2023 (CRICOS Code 096729J). 

Admission Criteria:

Bachelor of Applied Business (Fashion Marketing)
Diploma of Applied Business (Fashion Marketing)

For intake datesduration and links to learn more, click here.

Eligibility & Entry Requirements

To be eligible to apply for Collarts' Bachelor Degrees, you need to have successfully completed ONE of the following:

  • Victorian Certificate of Education (VCE) or International Baccalaureate (IB).
  • Interstate or New Zealand equivalent to VCE ie. HSC, QCE, TCE, WACE, SACE, NTCE, ACT Year 12 Certificate, or NCEA (New Zealand)
  • Overseas Secondary Year 12 Equivalent

To be eligible to apply for Collarts' Diplomas, you need to have successfully completed ONE of the following:

  • Victorian Certificate of Applied Learning (VCAL) Year 12 Senior Level
  • Interstate or New Zealand Vocational Equivalent to VCAL ie. QCIA
  • Victorian Certificate of Education (VCE) or International Baccalaureate (IB).
  • Interstate or New Zealand equivalent to VCE ie. HSC, QCE, TCE, WACE, SACE, NTCE, ACT Year 12 Certificate, or NCEA (New Zealand)
  • Overseas Secondary Year 12 Equivalent

If none of the above qualifications have successfully been completed, applicants must be 20 years of age or older with 2 years of work experience to apply.

Collarts does not have subject prerequisites and does not require a minimum ATAR rank.

FEE-HELP and Fees

For more information on FEE-HELPFees and Tuition Assurance, click here.

For more information on International Student Fees, click here.

Admissions Requirements

ALL APPLICANTS: Applicants must undertake a 30 minute interview. During the interview we will ask you questions about your knowledge and experience within your field of interest as well as discuss your course choice with you. 

Diploma – Applicants are required to successfully complete VCAL, VCE, IB or state/international year 12 equivalent. If students have not completed the year 12 requirements, they must be at least 20 years of age. The diploma can be used as a pathway into the Bachelor degree. There is no ATAR minimum or subject requirements.

Bachelor – Applicants are required to successfully complete VCE, IB or state/international year 12 equivalent. VCAL students are not eligible for the Bachelor until they have successfully completed the diploma. If students have not completed the year 12 requirements, they must be at least 20 years of age. There is no ATAR minimum or subject requirements.

Course Intake Dates: We run 3 intakes throughout the year, February, May, and September. Please see our Course Dates page for more information.

How To Apply

Non-Year 12 applicants may apply directly on the website, and a Future Student Coordinator will be in touch to arrange an interview.

Year 12 applicants MUST apply through VTAC. VTAC opens in August each year. Place the appropriate Collarts course into one of your preferences and a Future Student Coordinator will be in touch to arrange an interview.

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