STUDY FASHION MARKETING

If you dream of a career as a Fashion Brand Manager, Visual Merchandiser, Buyer, Fashion Blogger, Wholesale Account Manager, Stylist, Fashion Publicist, Event Manager or Creative Director, this course is for you.

The Fashion Marketing course is perfect for people wanting to work in the fashion industry in styling, event management, marketing, and business. You will be taught and mentored by industry experts who are currently working within major brands, fashion houses and agencies.

With an emphasis on fashion business, you will undertake fundamental units such as the history of fashion, styling, fashion merchandising, entrepreneurship, marketing and PR. Students will also have opportunities to apply their studies by partaking in sought-after internships at major events like Melbourne Fashion Week, Ego Expo, and more.

Collarts offers students a variety of real-life industry experiences so that they are career-ready when they graduate. Through our industry partnerships, students have opportunities to partake in a variety of real-world fashion experiences, gaining access to industry connections.

Students will graduate with a well-rounded understanding of the fashion industry, both in Australia and overseas.

OPPORTUNITIES & EXPERIENCES

 

→ Gain an in-depth understanding of fashion business, marketing, publicity, entrepreneurship and social media

→ Learn practical skills in fashion merchandising, styling and trend forecasting

→ Work on industry projects with fashion designers and brands

→ Get hands-on experience running fashion shows, installations and gallery events

→ Develop an industry-relevant portfolio of creative projects

→ Study on-campus, online, or blended, with access to all of Collarts’ campus facilities

→ Partake in several opportunities including a 60-hour work placement, sought-after internships and experiences at major events like Melbourne Fashion Week, Ego Expo and more

→ No ATAR requirement and no individual subject or score requirements

→ Complete your bachelor degree in two years instead of the standard three

→  FEE-HELP available to eligible students (no upfront fees)

DISCOVER MORE ABOUT FASHION MARKETING

MEET THE STUDENTS WHO ORGANISED THE COLLARTS CLOTHES SWAP

Clothing swaps are one of the easiest ways to encourage an ethical fashion consumption in everyone: all it requires is clothes, people, and a passion for sustainability. Carrying that same passion in hand, meet the students who commemorated National Swap Day by creating their own event on-campus!

Learn More
REFLECTING ON FASHION AND SELF WITH DR RACHEL MATTHEWS

Miles away from rainy London, Dr Rachel Matthews continues to foster her knowledge in contemporary fashion and the communities within. From studying fashion at Central Saint Martins to working on fashion visuals for Elle, Brides and Fashion Forecast magazines, get to know what inspires Collarts' Head of Fashion.

Learn More
BEHIND THE SCENES OF MELBOURNE FASHION WEEK

Partnering up with Victoria's iconic Melbourne Fashion Week (MFW), Collarts students from Fashion Marketing, Digital & Social Media, and Interior Design students collaborated on a public project called Through The Looking Glass. 

Learn More
EBONY TEWIERIK WANTS YOU TO EMBRACE THE NORTHSIDE

For Ebony Tewierik, moving to Melbourne wasn't a snap decision; it was in trips from New South Wales to Melbourne that she found herself venturing north, captivated by its sense of community. It didn't take long for Ebony to find her perfect match at Collarts studying Fashion Marketing, and her blog Find Me Northside shows just how much she has fallen into love with Australia's fashion capital.

Learn More

INDUSTRY PARTNERSHIPS

  • Melbourne-Fashion-Week
  • Groovin The Moo
  • Falls Festival
  • Ego Expo
  • Peel Street Festival

"To have a sustainable career in any aspect of fashion, you need to understand the big picture. I think it’s really crucial to understand that Fashion Marketing is not just one thing or one type of activity—its ever-expanding."

DR. RACHEL MATTHEWS

Head of Fashion

Fashion-History-800x630

"When I started the course, it was more about personal fulfillment. I really wanted to further my knowledge and learn about something I am passionate about. You learn so many diverse skills at Collarts that the options really are limitless."

EBONY TEWIERIK

Fashion Marketing Student

Fashion Marketing students in front of photo wall at event

“I’m really enjoying meeting like-minded people who share the same kind of ideas as me. I’ve always been interested in fashion but since doing this course, it’s the first time I’ve actually envisioned myself working in the industry.”

KARABO TLOKOTSI

Fashion Marketing Student

Model-800x630

“I’ve learned organisation, time management, and more from these experiences. Both the course and the swap will help me run other events in the fashion industry once I graduate."

JESSICA MANCZAL

Fashion Marketing Student

Student browsing Fashion Marketing swap event
BACHELOR

BACHELOR OF APPLIED BUSINESS (FASHION MARKETING)

 

The Bachelor of Applied Business (Fashion Marketing) course is perfect for people wanting to work in the fashion industry in styling, event management, marketing, and business.

The Bachelor degree can be completed in six trimesters (2 years) of full-time study or part-time equivalent.

 

THROUGHOUT THE DEGREE, YOU WILL

 

→ Gain an in-depth understanding of fashion business, marketing, publicity, entrepreneurship and social media

→ Learn practical skills in fashion merchandising, styling and trend forecasting

→ Work on industry projects with fashion designers and brands

→ Get hands-on experience running fashion shows, installations and gallery events

→ Develop an industry-relevant portfolio of creative projects

→ Partake in several opportunities including a 60-hour work placement, sought-after internships and experiences at major events like Melbourne Fashion Week, Ego Expo and more

→ Study on-campus, online, or blended, with access to all of Collarts’ campus facilities

→ No ATAR requirement and no individual subject or score requirements

→ Complete your bachelor degree in two years instead of the standard three

→ FEE-HELP available to eligible students (no upfront fees), to learn more click here

 

The Bachelor and Diploma of Applied Business (Fashion Marketing) are recognised under the Australian Qualifications Framework, accredited through CRICOS; CRICOS Code: 084559K & 096729J.

Course Admission Criteria
DIPLOMA

DIPLOMA OF APPLIED BUSINESS (FASHION MARKETING)

 

The Diploma of Applied Business (Fashion Marketing) course is perfect for people wanting to work in the fashion industry in styling, event management, marketing, and business.

The diploma can be completed in two trimesters (8 months) of full-time study and you have the opportunity to progress into the Bachelor Degree (subject to academic performance).

 

THROUGHOUT THE DIPLOMA, YOU WILL

 

→ Gain an in-depth understanding of fashion business, marketing, publicity, entrepreneurship and social media

→ Learn practical skills in fashion merchandising, styling and trend forecasting

→ Work on industry projects with fashion designers and brands

→ Get hands-on experience running fashion shows, installations and gallery events

→ Develop an industry-relevant portfolio of creative projects

→ Study on-campus, online, or blended, with access to all of Collarts’ campus facilities

→ No ATAR requirement and no individual subject or score requirements

→ Complete your bachelor degree in two years instead of the standard three

→ FEE-HELP available to eligible students (no upfront fees), to learn more click here

 

The Bachelor and Applied Business (Fashion Marketing) are delivered at the George St Campus and is recognised under the Australian Qualifications Framework, accredited through CRICOS; CRICOS Code: 096728K & 096729J.

Course Admission Criteria
ELIGIBILITY & ADMISSION REQUIREMENTS

ADMISSION REQUIREMENTS

 

→ Applicants will need to attend an admissions interview. You will be asked questions about your experience, background, and interest in the course and/or industry

 

ELIGIBILITY REQUIREMENTS

 

DIPLOMA APPLICANTS

→ Applicants are required to successfully complete VCAL, VCE, IB, or state/international Year 12 equivalent. If students have not completed the year 12 requirements, they must be at least 20 years of age

→ The Diploma can be used as a pathway into the Bachelor degree

→ There are no ATAR minimum or subject requirements

 

BACHELOR APPLICANTS

→ Applicants are required to successfully complete VCE, IB, or state/international Year 12 equivalent

→ VCAL students are not eligible for the Bachelor until they have successfully completed the diploma

→ If students have not completed the year 12 requirements, they must be at least 20 years of age

→ There are no ATAR minimum or subject requirements

 

WORK & LIFE EXPERIENCE APPLICANTS

→ If none of the above qualifications have successfully been completed, applicants must be 20 years of age or older with 2 years of work experience to apply

 

HOW TO APPLY

 

→ Non-Year 12 applicants may apply directly on the website, and a Future Student Advisor will be in touch to arrange an interview

→ Year 12 applicants must apply through VTAC. VTAC opens in August each year. Place the appropriate Collarts course into one of your preferences and a Future Student Advisor will be in touch to arrange an interview

KEY INFORMATION

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Start Dates
February, May, and September
key_2
Number of Units
8 in Diploma
24 in Bachelor
key_3
Duration
Diploma 8 Months
Bachelor 2 Years
Or Part-Time Equivalent
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Study Mode
On-Campus, Online or Blended
Student Support
Free Access to Wellbeing & Academic Support
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Industry Placement
Dedicated Time for Industry Experience
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FEE-HELP
Available
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Transparent Fees
$2,430 per unit
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International Fees
Available

COURSE STRUCTURE

Delivery Mode - On-Campus, Online, Blended
FIRST YEAR FASHION FUNDAMENTALS FASHION MARKETING FASHION ENTREPRENEURSHIP INDUSTRY AWARENESS
Trimester 1 History of Fashion Movements Introduction to Communications & Branding Introduction to Business Basics Critical Thinking
Trimester 2 The New Fashion Influencers Introduction to Marketing Business Strategy & Design Thinking Critical Survey
Trimester 3 Applied Computer-Aided Design Fashion Sales & Marketing – Digital Culture E-commerce & Management Finance Styling 1
SECOND YEAR FASHION FUNDAMENTALS FASHION MARKETING FASHION ENTREPRENEURSHIP INDUSTRY AWARENESS
Trimester 1 Fashion Merchandising 1 Consumer Behaviour/CRM Introduction to Business Law Styling 2
Trimester 2 Fashion Merchandising 2 Publicity and PR Introduction to Creative Entrepreneurship Careers Development
Trimester 3 Merchandising – Capstone Project Event Management – Capstone Project Entrepreneurship – Capstone Project Industry Placement

Need more information on the units above? Click here for a unit outline.

 

 

APPLY NOW ASK A QUESTION

OUR CAMPUSEs

Wellington St Campus

208 Wellington St, Collingwood VIC 3066

OPENING HOURS

Mon-Fri – 9am-10pm
Sat-Sun – 9am-7pm

George St Campus

2/156 George St, Fitzroy VIC 3065

OPENING HOURS

Due to COVID-19, campus is available by
appointment only.

Cromwell St Campus

67/69 Cromwell St, Collingwood VIC 3066

OPENING HOURS

Due to COVID-19, campus is available by
appointment only.

Brunswick St Campus

209 Brunswick St, Fitzroy VIC 3065

OPENING HOURS

Due to COVID-19, campus is available by
appointment only.

WELLINGTON STREET CAMPUS
208 WELLINGTON ST, COLLINGWOOD 3066

GEORGE STREET CAMPUS
2/156 GEORGE ST, FITZROY VIC 3065

CROMWELL STREET CAMPUS
67-69 CROMWELL ST, COLLINGWOOD 3066

BRUNSWICK STREET CAMPUS
209 BRUNSWICK ST, FITZROY 3065

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