Fashion Marketing At Collarts - Bachelor Degree & Diploma

STUDY FASHION MARKETING

AVAILABLE TO STUDY ON-CAMPUS, ONLINE, OR BLENDED

If you dream of a career as a Fashion Brand Manager, Visual Merchandiser, Buyer, Fashion Blogger, Wholesale Account Manager, Stylist, Fashion Publicist, Event Manager or Creative Director, this course is for you.

The Fashion Marketing course is perfect for people wanting to work in the fashion industry in styling, event management, marketing, and business. You will be taught and mentored by industry experts who are currently working within major brands, fashion houses and agencies.

With an emphasis on fashion business, you will undertake fundamental units such as the history of fashion, styling, fashion merchandising, entrepreneurship, marketing and PR. Students will also have opportunities to apply their studies by partaking in sought-after internships at major events like Melbourne Fashion Week, Ego Expo, and more.

Collarts offers students a variety of real-life industry experiences so that they are career-ready when they graduate. Through our industry partnerships, students have opportunities to partake in a variety of real-world fashion experiences, gaining access to industry connections.

Students will graduate with a well-rounded understanding of the fashion industry, both in Australia and overseas.

DOUBLE DEGREE NOW AVAILABLE

The Double Degree: Bachelor of Applied Business (Fashion Marketing) and Bachelor of Design (Fashion & Sustainability) course is perfect for people who are interested in both the contemporary issues associated with garment design and construction methods, as well as the business acumen and skills required for the fashion retail business. Click here for more info

CLICK HERE FOR FEE INFORMATION
CLICK HERE FOR INTAKE DATES
CLICK HERE FOR INDICATIVE ENROLMENT NUMBERS

OPPORTUNITIES & EXPERIENCES

→ Gain an in-depth understanding of fashion business, marketing, publicity, entrepreneurship and social media

→ Learn practical skills in fashion merchandising, styling and trend forecasting

→ Work on industry projects with fashion designers and brands

→ Get hands-on experience running fashion shows, installations and gallery events

→ Develop an industry-relevant portfolio of creative projects

→ Study on-campus, online, or blended, with access to all of Collarts’ campus facilities

→ Partake in several opportunities including sought-after internships and experiences at major events like Melbourne Fashion Week, Ego Expo and more

→ Get real-life experience through 60 hours of industry placement in the Bachelor course

→ No ATAR requirement and no individual subject or score requirements

→ Complete your bachelor degree in two years instead of the standard three

→ FEE-HELP available to eligible students (no upfront fees)

DISCOVER MORE ABOUT FASHION MARKETING

MEET THE STUDENTS WHO ORGANISED THE COLLARTS CLOTHES SWAP

Clothing swaps are one of the easiest ways to encourage an ethical fashion consumption in everyone: all it requires is clothes, people, and a passion for sustainability. Carrying that same passion in hand, meet the students who commemorated National Swap Day by creating their own event on-campus!

REFLECTING ON FASHION AND SELF WITH DR RACHEL MATTHEWS

Miles away from rainy London, Dr Rachel Matthews continues to foster her knowledge in contemporary fashion and the communities within. From studying fashion at Central Saint Martins to working on fashion visuals for Elle, Brides and Fashion Forecast magazines, get to know what inspires Collarts' Head of Fashion.

BEHIND THE SCENES OF MELBOURNE FASHION WEEK

Partnering up with Victoria's iconic Melbourne Fashion Week (MFW), Collarts students from Fashion Marketing, Digital & Social Media, and Interior Design students collaborated on a public project called Through The Looking Glass.

EBONY TEWIERIK WANTS YOU TO EMBRACE THE NORTHSIDE

For Ebony Tewierik, moving to Melbourne wasn't a snap decision; it was in trips from New South Wales to Melbourne that she found herself venturing north, captivated by its sense of community. It didn't take long for Ebony to find her perfect match at Collarts studying Fashion Marketing, and her blog Find Me Northside shows just how much she has fallen into love with Australia's fashion capital.

INDUSTRY PARTNERSHIPS

"To have a sustainable career in any aspect of fashion, you need to understand the big picture. I think it’s really crucial to understand that Fashion Marketing is not just one thing or one type of activity—its ever-expanding."

DR. RACHEL MATTHEWS

Head of Fashion

Fashion-History-800x630

"When I started the course, it was more about personal fulfillment. I really wanted to further my knowledge and learn about something I am passionate about. You learn so many diverse skills at Collarts that the options really are limitless."

EBONY TEWIERIK

Fashion Marketing Student

Fashion Marketing students in front of photo wall at event

“I’m really enjoying meeting like-minded people who share the same kind of ideas as me. I’ve always been interested in fashion but since doing this course, it’s the first time I’ve actually envisioned myself working in the industry.”

KARABO TLOKOTSI

Fashion Marketing Student

“I’ve learned organisation, time management, and more from these experiences. Both the course and the swap will help me run other events in the fashion industry once I graduate."

JESSICA MANCZAL

Fashion Marketing Student

Student browsing Fashion Marketing swap event

“I loved the environment and how hands-on the learning was. It was a mixture of really interactive lectures, class discussions, solo learnings and group projects. The teachers were great, I can’t talk highly enough about it.”

NAOMI TANNER

Fashion Marketing Alumni

Different clothing items displayed on mannequins at Fashion Graduate Showcase

BACHELOR

BACHELOR OF APPLIED BUSINESS (FASHION MARKETING)

The Bachelor of Applied Business (Fashion Marketing) course is perfect for people wanting to work in the fashion industry in styling, event management, marketing, and business.

The Bachelor degree can be completed in six trimesters (2 years) of full-time study or part-time equivalent.

THROUGHOUT THE DEGREE, YOU WILL

→ Gain an in-depth understanding of fashion business, marketing, publicity, entrepreneurship and social media

→ Learn practical skills in fashion merchandising, styling and trend forecasting

→ Work on industry projects with fashion designers and brands

→ Get hands-on experience running fashion shows, installations and gallery events

→ Develop an industry-relevant portfolio of creative projects

→ Partake in several opportunities including a 60-hour work placement, sought-after internships and experiences at major events like Melbourne Fashion Week, Ego Expo and more

→ Study on-campus, online, or blended, with access to all of Collarts’ campus facilities

→ No ATAR requirement and no individual subject or score requirements

→ Complete your bachelor degree in two years instead of the standard three

→ FEE-HELP available to eligible students (no upfront fees), to learn more click here

The Bachelor and Diploma of Applied Business (Fashion Marketing) are recognised under the Australian Qualifications Framework, accredited through CRICOS; CRICOS Code 096728K (2 years)/104500D (3 years) & 096729J (2 trimesters)/104388K (3 trimesters).

Course Admission Criteria

DIPLOMA

DIPLOMA OF APPLIED BUSINESS (FASHION MARKETING)

The Diploma of Applied Business (Fashion Marketing) course is perfect for people wanting to work in the fashion industry in styling, event management, marketing, and business.

The diploma can be completed in two trimesters (8 months) of full-time study and you have the opportunity to progress into the Bachelor Degree (subject to academic performance).

THROUGHOUT THE DIPLOMA, YOU WILL

→ Gain an in-depth understanding of fashion business, marketing, publicity, entrepreneurship and social media

→ Learn practical skills in fashion merchandising, styling and trend forecasting

→ Work on industry projects with fashion designers and brands

→ Get hands-on experience running fashion shows, installations and gallery events

→ Develop an industry-relevant portfolio of creative projects

→ Study on-campus, online, or blended, with access to all of Collarts’ campus facilities

→ No ATAR requirement and no individual subject or score requirements

→ Complete your bachelor degree in two years instead of the standard three

→ FEE-HELP available to eligible students (no upfront fees), to learn more click here

The Bachelor and Diploma of Applied Business (Fashion Marketing) are recognised under the Australian Qualifications Framework, accredited through CRICOS; CRICOS Code 096728K (2 years)/104500D (3 years) & 096729J (2 trimesters)/104388K (3 trimesters).

Course Admission Criteria

DOUBLE DEGREE

DOUBLE DEGREE: BACHELOR OF APPLIED BUSINESS (FASHION MARKETING) AND BACHELOR OF DESIGN (FASHION & SUSTAINABILITY)

If you dream of a career as a Fashion Designer, Fashion Stylist, Textile Designer, Fashion Buyer, Fashion Merchandiser, Pattern Maker, or Product Developer, this course is for you.

The Double Degree: Bachelor of Applied Business (Fashion Marketing) and Bachelor of Design (Fashion & Sustainability) course is perfect for people who are interested in both the contemporary issues associated with garment design and construction methods, as well as the business acumen and skills required for the fashion retail business.

The Double Degree can be completed in 3.3 years full-time study if starting with the Fashion Marketing course; or 3 years full-time study if starting with the Fashion & Sustainability course; or part-time equivalents.

TAILOR YOUR DOUBLE DEGREE & INDUSTRY EXPERIENCE

Students can choose whether they would like to start in the Fashion Marketing or Fashion & Sustainability course, with consultation from our Future Student team to identify which path is best for them. Click here to view the Fashion & Sustainability course.

THROUGHOUT THE DOUBLE DEGREE, YOU WILL

→ Gain an in-depth understanding of fashion business, marketing, publicity, entrepreneurship and social media

→ Learn practical skills in fashion merchandising, styling and trend forecasting

→ Work on industry projects with fashion designers and brands

→ Create, develop and produce ethical fashion products and services

→ Acquire an in-depth understanding of global fashion practices, design, and sustainability

→ Gain knowledge and experience in fashion business, styling, ethical responsibility, and zero waste techniques and technologies

→ Get hands-on experience running fashion shows, installations and gallery events, or in exclusive work opportunities with Melbourne Fashion Week, Ego Expo, and more

→ Develop an industry-relevant portfolio and capstone project

→ Study on-campus or blended, with access to all of Collarts’ campus facilities

→ No ATAR requirement and no individual subject or score requirements

→ FEE-HELP available to eligible students (no upfront fees), to learn more click here

COURSE ADMISSION CRITERIA

ELIGIBILITY & ADMISSION REQUIREMENTS

ADMISSION REQUIREMENTS

→ Applicants will need to attend an admissions interview. You will be asked questions about your experience, background, and interest in the course and/or industry

INTERNATIONAL APPLICANTS

→ Click Here for International Student Admission Requirements

ELIGIBILITY REQUIREMENTS

DIPLOMA APPLICANTS

→ Applicants are required to successfully complete VCAL, VCE, IB, or state/international Year 12 equivalent. If students have not completed the year 12 requirements, they must be at least 20 years of age

→ The Diploma can be used as a pathway into the Bachelor degree

→ There are no ATAR minimum or subject requirements

BACHELOR APPLICANTS

→ Applicants are required to successfully complete VCE, IB, or state/international Year 12 equivalent

→ VCAL students are not eligible for the Bachelor until they have successfully completed the diploma

→ If students have not completed the year 12 requirements, they must be at least 20 years of age

→ There are no ATAR minimum or subject requirements

WORK & LIFE EXPERIENCE APPLICANTS

→ If none of the above qualifications have successfully been completed, applicants must be 20 years of age or older with 2 years of work experience to apply

HOW TO APPLY

→ Non-Year 12 applicants may apply directly on the website, and a Future Student Advisor will be in touch to arrange an interview

→ Year 12 applicants must apply through VTAC. VTAC opens in August each year. Place the appropriate Collarts course into one of your preferences and a Future Student Advisor will be in touch to arrange an interview

→ International Students Apply Here

KEY INFORMATION

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Start Dates

February, May, and September

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Number of Units

8 in Diploma

24 in Bachelor

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Duration

Diploma 8 Months

Bachelor 2 Years

Or Part-Time Equivalent

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Study Mode

On-Campus, Online or Blended

Student Support

Free Access to Wellbeing & Academic Support

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Industry Placement

60 Hours of Practical Placement

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FEE-HELP

Available

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Transparent Fees

$2,502.90 per unit

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International Fees

$2,916 per unit

COURSE STRUCTURE

Delivery Mode - On-Campus, Online, Blended

FIRST YEAR	FASHION FUNDAMENTALS	FASHION MARKETING	FASHION ENTREPRENEURSHIP	INDUSTRY AWARENESS
Trimester 1	History of Fashion Movements	Introduction to Communications & Branding	Introduction to Business Basics	Critical Thinking
Trimester 2	The New Fashion Influencers	Introduction to Marketing	Business Strategy & Design Thinking	Critical Survey
Trimester 3	Applied Computer-Aided Design	Fashion Sales & Marketing – Digital Culture	E-commerce & Management Finance	Styling 1
SECOND YEAR	FASHION FUNDAMENTALS	FASHION MARKETING	FASHION ENTREPRENEURSHIP	INDUSTRY AWARENESS
Trimester 1	Fashion Merchandising 1	Consumer Behaviour/CRM	Introduction to Business Law	Styling 2
Trimester 2	Fashion Merchandising 2	Publicity and PR	Introduction to Creative Entrepreneurship	Careers Development
Trimester 3	Merchandising – Capstone Project	Event Management – Capstone Project	Entrepreneurship – Capstone Project	Industry Placement (60 hours)

Need more information on the units above? Click here for a unit outline.

APPLY NOW ASK A QUESTION

OUR CAMPUSEs

Wellington St Campus

208 Wellington St, Collingwood VIC 3066

OPENING HOURS

Mon-Fri – 8:30am-10pm
Sat – 9am-5pm
Sun – 10am-4pm

George St Campus

2/156 George St, Fitzroy VIC 3065

OPENING HOURS

Mon-Thu – 8:30am-8pm
Fri – 8:30am-5pm
Sat-Sun – Closed

Cromwell St Campus

67/69 Cromwell St, Collingwood VIC 3066

OPENING HOURS

Mon-Fri – 8:30am-8pm
Sat-Sun – 10am-4pm

Brunswick St Campus

209 Brunswick St, Fitzroy VIC 3065

OPENING HOURS

Mon-Fri – 8:30am-10pm
Sat – 9am-5pm
Sun – 10am-4pm