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Thank you for completing this form. If you have selected to receive marketing communications from us, we will provide more information specific to your course interests.

STUDY MARKETING

AVAILABLE TO STUDY ON-CAMPUS, ONLINE, OR BLENDED

If you dream of a career as an Advertising Manager, Advertising and Marketing Professional, Public Relations Professionals, Marketing Assistant/Marketing Coordinator, Account Manager, Market Research Analyst, Media Advisor, Brand Manager, Customer Success Manager, Digital Marketing Manager, SEO Specialist, this Marketing course is for you.

The Marketing course is ideal for students who want to learn theoretical knowledge of media and communications, as the course responds to the value and opportunities of marketing in the contemporary world.

You will learn media and communications in its social, cultural, economic, and legal context, the breadth of marketing principles, the opportunity to apply knowledge and principles to professional practice, as well as developing awareness of how the marketing industry works.

You will undertake fundamental units in digital marketing, marketing and advertising, media and society and critical thinking.

Students will graduate with the technical, organisational and creative skills necessary to work in a variety of environments. Through a focus on hands-on, project-based learning, graduates will also cultivate a commitment to social responsibility and collaboration across multiple units.

Collarts also offers students a variety of real-life industry experiences so that they are career-ready when they graduate. Students graduate with a well-rounded understanding of the media industry in Australia and overseas.

CLICK HERE FOR FEE INFORMATION
CLICK HERE FOR INTAKE DATES
CLICK HERE FOR INDICATIVE ENROLMENT NUMBERS

 

OPPORTUNITIES & EXPERIENCES


 

To provide students with theoretical and academic instruction in the core principles and practices of marketing

To provide students with a broad-based knowledge of communication, marketing, and the skills of a professional marketing specialist

To provide students with the theoretical, practical and critical knowledge and skills to enter the marketing industry at an advanced level

To provide students with an ethical and sustainable framework to respond to complex issues in marketing practice

To enable students with agility and acuity in communications to adapt to the changes and transformations in the marketing industry

 Learn from industry experts and collaborate with students from other creative courses

 Study on-campus, online, or blended, with access to all of Collarts’ campus facilities

 No ATAR requirement and no individual subject or score requirements

 Complete your bachelor degree in two years instead of the standard three

→  FEE-HELP available to eligible students (no upfront fees)

DISCOVER MORE ABOUT MARKETING

FIVE TIPS FOR CREATING AN IMPRESSIVE PORTFOLIO

Often used across a variety of creative industries to secure jobs, commissions, and collaborations, portfolios provide a first-impression of your style and personality.

We've gathered five essential tips in creating an impressive portfolio so you can hit the ground running. 

Learn More
MEET THE DIGITAL & SOCIAL MEDIA PROS GUEST LECTURING AT COLLARTS

If there's anything that's become more crucial in the online age, it's a knowledge of Digital & Social Media and how it's become essential to the creative sector. These expert guest speakers impart their wisdom on the ins and outs of working in digital media.

Learn More
WHAT IT MEANS TO CHOOSE COLLARTS

Here at Collarts, we do things a little differently than other major universities and colleges. We call it The Collarts Way. It’s what makes us stand out from the crowd and why we’re proud to be the place where so many creative students have found their study home. When comparing your future study options, here's everything you should keep in mind about us.

Learn More

Industry PARTNErships

  • Groovin-The-Moo-2020
  • Falls-Festival
  • A-Hitch-To-The-Sticks
  • Peel-Street-Festival
  • UNIFY-Gathering
  • Ego-Expo

"Collarts helped me get closer to my dream. It's one of the only places that's made me feel like my ideas are valid and that it's okay to think differently."

JEMMA HOLLWAY

Digital & Social Media Graduate

Open Day Jan 2020 18-1-20-4

“Collarts gave me that sense of community that I was missing. I remember thinking, I’m missing a piece of myself. Collarts filled that hole in my chest and since then, I’ve made real connections with people.”

Damielou Shavelle

Music Performance Graduate

Open Day Jan 2020 18-1-20-38
BACHELOR

BACHELOR OF MARKETING



The Bachelor of Marketing is perfect for students who want to develop the skills to establish a professional career in the marketing industry.

The Bachelor degree can be completed in six trimesters (2 years) of full-time study or part-time equivalent.


THROUGHOUT THE DEGREE, YOU WILL

 Learn theoretical and academic instruction in the core principles and practices of marketing

Learn a broad-based knowledge of communication, marketing, and the skills of a professional marketing specialist

Be provided with the theoretical, practical and critical knowledge and skills to enter the marketing industry at an advanced level

Be provided with an ethical and sustainable framework to respond to complex issues in marketing practice

Learn agility and acuity in creative communications to adapt to the changes and transformations in the marketing industry

 Learn from industry experts and collaborate with students from other creative courses

 Study on-campus, online, or blended, with access to all of Collarts’ campus facilities

 No ATAR requirement and no individual subject or score requirements

 Complete your bachelor degree in two years instead of the standard three

FEE-HELP available to eligible students (no upfront fees), to learn more click here

 

DIPLOMA

DIPLOMA OF MARKETING



The Diploma of Marketing is perfect for students who want to develop the skills to establish a paraprofessional career in the marketing industry.

The diploma can be completed in two trimesters (8 months) of full-time study and you have the opportunity to progress into the Bachelor Degree (subject to academic performance).


THROUGHOUT THE DIPLOMA, YOU WILL


Learn theoretical and academic instruction in the core principles and practices of marketing

Learn a broad-based knowledge of communication, marketing, and the skills of a paraprofessional marketing specialist

Be provided with the theoretical, practical and critical knowledge and skills to enter the marketing industry at a foundational level

Be provided with an ethical and sustainable framework to respond to issues in marketing practice

Learn agility and acuity in creative communications to adapt to the changes and transformations in the marketing industry

 Learn from industry experts and collaborate with students from other creative courses

 Study on-campus, online, or blended, with access to all of Collarts’ campus facilities

 No ATAR requirement and no individual subject or score requirements

→ FEE-HELP available to eligible students (no upfront fees), to learn more click here


ELIGIBILITY & ADMISSION REQUIREMENTS

ADMISSION REQUIREMENTS

 

 Applicants will need to attend an admissions interview. You will be asked questions about your experience, background, and interest in the course and/or industry

 Applicants must present a portfolio of recent creative work.



ELIGIBILITY REQUIREMENTS

 

DIPLOMA APPLICANTS

 Applicants are required to successfully complete VCAL, VCE, IB, or state/international Year 12 equivalent.

If students have not completed the year 12 requirements, they must be at least 20 years of age

 The minimum IELTS for international students is 6.0

 The Diploma can be used as a pathway into the Bachelor degree

 There are no ATAR minimum or subject requirements

 

BACHELOR APPLICANTS

 Applicants are required to successfully complete VCAL, VCE, IB, or state/international Year 12 equivalent.

If students have not completed the year 12 requirements, they must be at least 20 years of age

 The minimum IELTS for international students is 6.0

→ There are no ATAR minimum or subject requirements

 

WORK & LIFE EXPERIENCE APPLICANTS

 If none of the above qualifications have successfully been completed, applicants must be 20 years of age or older with 2 years of work experience to apply

 

HOW TO APPLY


 
Please apply directly on our website. After receiving your application, we will get in touch to arrange an interview. All students will also need to complete a statement on engagement with ethical leadership.

 

KEY INFORMATION

key_1
Start dates
February, May and September

First intake Trimester 1 2022
key_2
Number of units
8 in Diploma
24 in Bachelor
key_3
Duration
Diploma 8 months
Bachelor 2 years
Or Part-Time Equivalent
key_4
Study mode
On-Campus, Online or Blended
Key---Help
Student Support
Free Access to Wellbeing & Academic Support
key_6
Industry Placement
60 hours Of Practical Placement
key_8
FEE-HELP
Available
key_7
Transparent Fees
$2,502.90 per unit
key_9
International Fees
$2,974.50 per unit

Course Structure

Delivery Mode - On-Campus, Online, Blended
FIRST YEAR PRACTICE CONTEXT PRINCIPLES Industry Awareness
Trimester 1 Introduction to Digital Marketing Persuasion & Representation Introduction to Marketing & Advertising Critical Thinking
Trimester 2 Social Media Marketing: Creating Content & Communities Media & Society Advertising Campaign Strategy Critical Survey
Trimester 3 Brand Strategy & Management Business Economics Consumer Behaviour Human-Centred Design/Elective
Second YEAR PRACTICE CONTEXT PRINCIPLES Industry Awareness
Trimester 1 Publicity, Stunts & Experiential Marketing Business Structures & Organisational Behaviour Marketing Metrics & Data Analytics Social Impact Project/Elective
Trimester 2 Media Planning & Buying Communications Law, Ethics & Regulation Marketing Research Group Project/Elective
Trimester 3 Marketing Strategy Project Capstone Relevant Disruption & Global Engagement Marketing Technology: Automation & Personalisation Industry Placement

OUR CAMPUSES

WELLINGTON ST CAMPUS

208 Wellington St, Collingwood VIC 3066

Opening hours:

Mon-Fri – 9am-10pm
Sat-Sun – 9am-7pm

GEORGE ST CAMPUS

2/156 George St, Fitzroy VIC 3065

Opening hours:

Mon-Fri – 8:30am-8pm
Sat – 10am-4pm

CROMWELL ST CAMPUS

67/69 Cromwell St, Collingwood VIC 3066

Opening hours:

Mon-Fri – 8:30am-8pm
Sat – 10am-4pm

BRUNSWICK ST CAMPUS

209 Brunswick St, Fitzroy VIC 3065

Opening hours:

Mon-Fri – 8:30am-10pm
Sat-Sun – 10am-6pm