AVAILABLE TO STUDY ON-CAMPUS, ONLINE, OR BLENDED
If you dream of a career as an Advertising Manager, Advertising and Marketing Professional, Public Relations Professionals, Marketing Assistant/Marketing Coordinator, Account Manager, Market Research Analyst, Media Advisor, Brand Manager, Customer Success Manager, Digital Marketing Manager, SEO Specialist, this Marketing course is for you.
The Marketing course is ideal for students who want to learn theoretical knowledge of media and communications, as the course responds to the value and opportunities of marketing in the contemporary world.
You will learn media and communications in its social, cultural, economic, and legal context, the breadth of marketing principles, the opportunity to apply knowledge and principles to professional practice, as well as developing awareness of how the marketing industry works.
You will undertake fundamental units in digital marketing, marketing and advertising, media and society and critical thinking.
Students will graduate with the technical, organisational and creative skills necessary to work in a variety of environments. Through a focus on hands-on, project-based learning, graduates will also cultivate a commitment to social responsibility and collaboration across multiple units.
Collarts also offers students a variety of real-life industry experiences so that they are career-ready when they graduate. Students graduate with a well-rounded understanding of the media industry in Australia and overseas.
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→ To provide students with theoretical and academic instruction in the core principles and practices of marketing
→ To provide students with a broad-based knowledge of communication, marketing, and the skills of a professional marketing specialist
→ To provide students with the theoretical, practical and critical knowledge and skills to enter the marketing industry at an advanced level
→ To provide students with an ethical and sustainable framework to respond to complex issues in marketing practice
→ To enable students with agility and acuity in communications to adapt to the changes and transformations in the marketing industry
→ Learn from industry experts and collaborate with students from other creative courses
→ Study on-campus, online, or blended, with access to all of Collarts’ campus facilities
→ No ATAR requirement and no individual subject or score requirements
→ Complete your bachelor degree in two years instead of the standard three
→ FEE-HELP available to eligible students (no upfront fees)
Often used across a variety of creative industries to secure jobs, commissions, and collaborations, portfolios provide a first-impression of your style and personality.
We've gathered five essential tips in creating an impressive portfolio so you can hit the ground running.
If there's anything that's become more crucial in the online age, it's a knowledge of Digital & Social Media and how it's become essential to the creative sector. These expert guest speakers impart their wisdom on the ins and outs of working in digital media.
Here at Collarts, we do things a little differently than other major universities and colleges. We call it The Collarts Way. It’s what makes us stand out from the crowd and why we’re proud to be the place where so many creative students have found their study home. When comparing your future study options, here's everything you should keep in mind about us.
Digital & Social Media Graduate
Music Performance Graduate
The Bachelor of Marketing is perfect for students who want to develop the skills to establish a professional career in the marketing industry.
The Bachelor degree can be completed in six trimesters (2 years) of full-time study or part-time equivalent.
→ Learn theoretical and academic instruction in the core principles and practices of marketing
→ Learn a broad-based knowledge of communication, marketing, and the skills of a professional marketing specialist
→ Be provided with the theoretical, practical and critical knowledge and skills to enter the marketing industry at an advanced level
→ Be provided with an ethical and sustainable framework to respond to complex issues in marketing practice
→ Learn agility and acuity in creative communications to adapt to the changes and transformations in the marketing industry
→ Learn from industry experts and collaborate with students from other creative courses
→ Study on-campus, online, or blended, with access to all of Collarts’ campus facilities
→ No ATAR requirement and no individual subject or score requirements
→ Complete your bachelor degree in two years instead of the standard three
→ FEE-HELP available to eligible students (no upfront fees), to learn more click here
The Diploma of Marketing is perfect for students who want to develop the skills to establish a paraprofessional career in the marketing industry.
The diploma can be completed in two trimesters (8 months) of full-time study and you have the opportunity to progress into the Bachelor Degree (subject to academic performance).
→ Learn theoretical and academic instruction in the core principles and practices of marketing
→ Learn a broad-based knowledge of communication, marketing, and the skills of a paraprofessional marketing specialist
→ Be provided with the theoretical, practical and critical knowledge and skills to enter the marketing industry at a foundational level
→ Be provided with an ethical and sustainable framework to respond to issues in marketing practice
→ Learn agility and acuity in creative communications to adapt to the changes and transformations in the marketing industry
→ Learn from industry experts and collaborate with students from other creative courses
→ Study on-campus, online, or blended, with access to all of Collarts’ campus facilities
→ No ATAR requirement and no individual subject or score requirements
→ FEE-HELP available to eligible students (no upfront fees), to learn more click here
→ Applicants will need to attend an admissions interview. You will be asked questions about your experience, background, and interest in the course and/or industry
→ Applicants must present a portfolio of recent creative work.
→ Applicants are required to successfully complete VCAL, VCE, IB, or state/international Year 12 equivalent.
→ If students have not completed the year 12 requirements, they must be at least 20 years of age
→ The minimum IELTS for international students is 6.0
→ The Diploma can be used as a pathway into the Bachelor degree
→ There are no ATAR minimum or subject requirements
→ Applicants are required to successfully complete VCAL, VCE, IB, or state/international Year 12 equivalent.
→ If students have not completed the year 12 requirements, they must be at least 20 years of age
→ The minimum IELTS for international students is 6.0
→ There are no ATAR minimum or subject requirements
→ If none of the above qualifications have successfully been completed, applicants must be 20 years of age or older with 2 years of work experience to apply
→ Please apply directly on our website. After receiving your application, we will get in touch to arrange an interview. All students will also need to complete a statement on engagement with ethical leadership.
FIRST YEAR | PRACTICE | CONTEXT | PRINCIPLES | Industry Awareness |
---|---|---|---|---|
Trimester 1 | Introduction to Digital Marketing | Persuasion & Representation | Introduction to Marketing & Advertising | Critical Thinking |
Trimester 2 | Social Media Marketing: Creating Content & Communities | Media & Society | Advertising Campaign Strategy | Critical Survey |
Trimester 3 | Brand Strategy & Management | Business Economics | Consumer Behaviour | Human-Centred Design/Elective |
Second YEAR | PRACTICE | CONTEXT | PRINCIPLES | Industry Awareness |
Trimester 1 | Publicity, Stunts & Experiential Marketing | Business Structures & Organisational Behaviour | Marketing Metrics & Data Analytics | Social Impact Project/Elective |
Trimester 2 | Media Planning & Buying | Communications Law, Ethics & Regulation | Marketing Research | Group Project/Elective |
Trimester 3 | Marketing Strategy Project Capstone | Relevant Disruption & Global Engagement | Marketing Technology: Automation & Personalisation | Industry Placement |
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WELLINGTON STREET CAMPUS
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GEORGE STREET CAMPUS
2/156 GEORGE ST, FITZROY VIC 3065
CROMWELL STREET CAMPUS
67-69 CROMWELL ST, COLLINGWOOD 3066
BRUNSWICK STREET CAMPUS
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